Cosmex Hydration sulfate-free moisturizing shampoo for dry and brittle hair 1000 ml

A professional moisturizing shampoo for dry, dehydrated, coarse and dull hair that is desperately lacking moisture. If your hair feels dry to the touch, frizzes, breaks, is hard to comb and looks lifeless, and your ends are split — these are signs of dehydration. Cosmex HYDRATION gently cleanses without sulfates while simultaneously infusing hair with moisture and locking it in. The formula is built around hyaluronic acid, hydrolyzed silk and aloe, which restore softness, elasticity, smoothness and mirror-like shine to dry hair from the very first use.

Why hair becomes dry

Healthy hair contains water, lipids and protein, and the balance between them is what gives hair its softness, shine and resilience. Heat styling, blow-dryers and flat irons, sun exposure, coloring and bleaching, hard water and time all gradually disrupt this balance: moisture evaporates, the protective layer is damaged, the cuticle lifts, and hair becomes porous. Through raised cuticle scales, moisture escapes even faster — creating a vicious cycle of dryness. Hair loses shine, frizzes, breaks and holds its shape poorly. Deep hydration is what breaks this cycle: saturating the hair with moisture and sealing it in.

How Cosmex HYDRATION works

The shampoo's gentle sulfate-free base delicately cleanses the scalp and hair without disrupting the lipid barrier or stripping away residual moisture. The active complex works to hydrate: hyaluronic acid attracts and retains water in the hair, hydrolyzed silk smooths the surface and adds shine, while aloe hydrates and softens. As a result, even after cleansing, hair remains moisture-rich, soft and shiny — not dry and tight like after a regular shampoo.

Key actives

Hyaluronic acid (Sodium Hyaluronate). The renowned humectant that can hold many times its own weight in water. In the hair, it attracts and retains moisture, making hair more nourished, elastic and resilient. This is the hero ingredient for deep hydration.

Hydrolyzed silk (Hydrolyzed Silk). A protein with a composition close to that of hair: it smooths the hair surface, fills cuticle irregularities and delivers silkiness, softness and a luxurious mirror-like shine. Leaves dry hair smooth and manageable.

Aloe vera (Aloe Barbadensis). A natural moisturizer and softener: it nourishes hair with moisture, soothes the scalp and leaves a feeling of freshness and comfort. Enhances the hydrating effect of the formula.

Gentle sulfate-free base. Mild surfactants cleanse without drying out or stripping moisture. For dry hair, sulfate-free cleansing is especially important.

What you'll notice

Hair feels noticeably softer, more manageable and better moisturized from the very first wash — it detangles more easily, frizzes and static are reduced. Elasticity, smoothness and a healthy mirror-like shine return, and the feeling of dryness and tightness disappears. Ends look more groomed and hair seems to come back to life. The effect is cumulative: the longer hair receives deep hydration instead of being stripped, the softer, more elastic and healthier it becomes.